We offer a results-oriented approach and proven ability to deliver across multiple sectors, geographies, and operating models.

Meet the team…

Col (Ret.) Eric Welsh

Co-Founder

Eric is a highly accomplished business leader and veteran of the United States Army. After serving for 27 years and retiring with the rank of Colonel, Eric went on to work at Coca-Cola, where his “Get Stuff Done” motto helped the company’s North American bottlers achieve over 350 million in cost savings. Eric went on to lead a global operations team for the company across 4 continents and 23 countries, creating new business models that generated hundreds of millions of dollars in revenue.

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Simon Bartlett

Co-Founder

Born in the UK, Simon has spent the last 26 years living and working all over the world. Prior to co-founding WBMV he spent more than 20 years with The Coca-Cola Company where highlights included leading the Coca-Cola Zero brand worldwide, building brand strategy capability for The Company, Bottlers, and Agency partners and co-founding the Company’s Social Business sustainability startup.

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Lt Gen (Ret.) Joe Martz

Co-Founder

After a highly successful 36-year Military career serving all over the world, Joe retired as a Lieutenant General. He has extensive knowledge and experience with Army budget planning (~$200B) and programming (~$1T) and is the only person in over 30 years to serve at the General Officer level in the Requirements, Programming, and Budget processes. He continues to provide executive coaching to senior leaders, including successfully leading and improving the United States Forces Korea’s theater-level exercise learning process since 2016.

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Sebastian van der Vegt

Co-Founder

A native of the Netherlands, Sebastian was educated in Canada before embarking on a global career that saw him live and work on four continents. Highlights include running corporate communications for The Coca-Cola Company across 90 countries and writing a book on sustainability for the United Nations:

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