WBMV was founded with a simple objective – to help organizations create and manage transformational partnerships that allow them to unlock their growth potential.

Together, the four co-founders have over 100 years of strategic and operational experience working with the US Army, The Coca-Cola Company, the United Nations, and other large organizations. Having lived all over the world working for these different entities allows us a unique perspective and insight into the power of collaboration and innovative problem-solving.

Our network extends across Government, Military, Private Sector and NGOs in Africa, Asia, Europe, Latin and North America. Equally important, we know how these different organizations and systems work and how to get things done.

WBMV is also a self-certified Service-Disabled Veteran-Owned Small Business (SDVOSB), allowing us to partner with others and compete for federal contracts designated for SDVOSB’s.



Meet the Team

Welsh, Eric
Bartlett, Simon
Martz, Joseph
Van der Vegt, Sebastian

Col (Ret.) Eric Welsh

Co-Founder & Principal Partner

· Military Leader - 28-year army career retiring as a Colonel. Served as Brigade Commander in Iraq, commanding 11,000+ soldiers, and in a variety of senior Pentagon roles.

· Operations Expert – Global operations experience with The Coca-Cola Company and the US Army in North America, Africa, Asia and the Middle East.

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· Social Entrepreneur - Co-developed and led EKOCENTER, The Coca-Cola Company's global partnership-driven business designed to drive growth and sustainability objectives.

· Recognized Innovator – Started ‘Almost Home Foundation’ for Military veterans; awarded ‘The Milton Hershey School Alumnus of The Year’ in 2017.
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Simon Bartlett

Co-Founder & Partner

· Business Leader - 30 year private sector career spanning marketing, sales, and general management roles around the world.

· Master Marketer - Ran the Coca-Cola ZERO brand worldwide, led development of The Coca-Cola Company's global sparkling portfolio strategy

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· Strategy Expert – Built brand strategy capability for The Coca-Cola Company, its Bottlers, and agency partners worldwide.

· Social Entrepreneur - Co-developed and led EKOCENTER, The Coca-Cola Company's global partnership-driven business designed to drive growth and sustainability objectives.
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Lt Gen (Ret.) Joe Martz

Co-Founder & Principal Partner

· Military Leader – 36-year Military career retiring as a 3-Star General, serving all over the world.

· Budget Guru - Only person in over 30 years to have led and managed all areas of the Army planning and budget process, with an annual spend of over $200B.

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· Master Strategist - Managed the ~$1T Army Future Years Defense Plan.

· Entrepreneur - Successfully ran his own company as President and CEO of Martz & Associates Consulting.
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Sebastian van der Vegt

Co-Founder & Partner
Prior to co-founding WBMV Sebastian

· Business Leader – 20 -year career in senior roles within the private sector and at the United Nations working on business initiatives.

· Master Communicator – Managed communications for the Coca-Cola Company across 92 countries.

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· Sustainability Expert - Co-authored one of the first authoritative books on sustainability titled ‘Raising the Bar’, including foreword by UN Secretary General Kofi Annan.

· Entrepreneur - Successfully founded and ran his own communications company, Untold Communications LLC.
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